GEO & AI Search Glossary
LTV (Customer Lifetime Value)
LTV (Customer Lifetime Value) is the total profit a customer generates across their relationship with the brand — the ceiling on what you can afford to spend acquiring them.
Repeat rate, purchase frequency and margin drive it; loyalty programs, lifecycle email/SMS and subscription models are the operational levers.
Rising acquisition costs make LTV the strategic metric: brands that turn one-time buyers into regulars can outbid competitors for the same click and still profit.
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