What is AOV (Average Order Value)?

AOV (Average Order Value) is revenue divided by number of orders — the lever that grows revenue without growing traffic.

AOV (Average Order Value) — Definition & Guide

Bundles, tiered free-shipping thresholds, cross-sells and post-purchase offers are the standard toolkit; the discipline is testing them against margin, not just gross revenue.

AOV, conversion rate and LTV form the unit-economics triangle: improvements multiply, and mediocre traffic becomes profitable when all three move.

Related reading & services

Conversion Rate OptimizationTurn existing Shopify traffic into more revenue→Shopify AI StorefrontsAI-accelerated storefront building and iteration→CRO (Conversion Rate Optimization)CRO (Conversion Rate Optimization) is the systematic practice of increasing the share of visitors who buy — through research, hypothesis-driven changes and controlled testing.→LTV (Customer Lifetime Value)LTV (Customer Lifetime Value) is the total profit a customer generates across their relationship with the brand — the ceiling on what you can afford to spend acquiring them.→

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