GEO & AI Search Glossary
CRO (Conversion Rate Optimization)
CRO (Conversion Rate Optimization) is the systematic practice of increasing the share of visitors who buy — through research, hypothesis-driven changes and controlled testing.
Real CRO starts with evidence: analytics, session recordings, surveys. Changes target identified friction, and A/B tests separate real lifts from noise.
Its economics compound: a lift in CR multiplies the return of every traffic source, which is why CRO pairs naturally with SEO and AI-search programs that bring the visits.
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