GEO & AI Search Glossary
Core Web Vitals
Core Web Vitals are Google's user-experience metrics — LCP (loading), INP (interactivity) and CLS (visual stability) — measured on real users and used as a ranking signal.
On Shopify the usual culprits are app script bloat, oversized hero media and theme JavaScript. Field data (CrUX) decides rankings; lab scores only diagnose.
Beyond rankings, the same milliseconds drive conversion — speed work is one of the few investments that pays simultaneously in SEO, ads efficiency and CR.
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