GEO & AI Search Glossary
Canonical URL
A canonical URL is the version of a page you declare as authoritative when multiple URLs serve the same content, consolidating ranking signals onto one address.
Ecommerce multiplies duplicates — parameters, collections paths, pagination, http/https and www variants. The canonical tag points them all at one URL so equity is not split.
Canonicals are hints, not commands: support them with consistent internal links, redirects and sitemap entries that all agree on the same canonical form.
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