GEO & AI Search Glossary
301 Redirect
A 301 redirect permanently forwards one URL to another, passing users and most ranking equity to the destination — the core tool of safe migrations.
Every replatform or URL change lives or dies by its redirect map: old URL → most equivalent new URL, one hop, no chains, no blanket redirects to the homepage.
After launch, monitor crawl stats and rankings, keep maps live for at least a year, and fix internal links so the site stops depending on redirects.
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