AEO (Answer Engine Optimization)
AEO (Answer Engine Optimization) is the discipline of structuring content so that answer engines — featured snippets, voice assistants and AI chatbots — can lift a complete, correct answer directly from your page.
AEO predates the LLM wave: featured snippets and voice search already rewarded pages that answered one question cleanly near the top. Generative AI raised the stakes — the same qualities (question-shaped headings, first-paragraph answers, tables, FAQ markup) now decide whether an AI quotes you or a competitor.
In practice AEO and GEO overlap heavily; teams usually run them as one program. AEO skews to on-page structure, while GEO adds off-site authority, entity consistency and per-engine measurement.
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