GEO (Generative Engine Optimization)
GEO (Generative Engine Optimization) is the practice of optimizing a brand's content, data and citations so that generative AI engines — ChatGPT, Google AI Overviews, Gemini, Perplexity — mention, cite and recommend it in their answers.
Where classic SEO optimizes for a ranked list of links, GEO optimizes for a synthesized answer. Generative engines retrieve candidate sources, extract answer-shaped passages, and compose a response with citations — so GEO work focuses on answer-first content structure, factual density, structured data and third-party corroboration rather than keyword positions alone.
GEO is measurable: you can track which prompts your brand appears for, which pages get cited, and how visibility shifts against competitors across engines. That measurement loop — prompt tracking, citation records, content iteration — is what separates a GEO program from generic 'AI content' advice.
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