GEO & AI Search Glossary
Featured Snippet
A featured snippet is the highlighted answer box at the top of Google results, extracted from a page that answers the query directly.
Snippets were the first answer engine: they trained users to expect answers above links, and trained SEOs to write answer-first paragraphs, definition blocks, lists and tables.
The same structure now decides AI citations, making snippet optimization the lowest-risk on-ramp to GEO: one clean answer per question, stated in the first sentences.
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