GEO & AI Search Glossary
Structured Data
Structured data is machine-readable markup (usually JSON-LD using schema.org vocabulary) that states exactly what a page is — product, price, review, FAQ, organization — so machines don't have to guess.
Search engines use it for rich results; AI engines use it to extract facts safely. A product page with complete Product/Offer markup communicates price, availability and ratings unambiguously to every machine reader.
Done well it is systematic: generated from live catalog data at the template level, validated against Google's requirements, and kept in sync as products change.
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