GEO & AI Search Glossary
Product Schema
Product schema is the schema.org markup describing a product — name, image, brand, price, availability, ratings — that powers rich results and feeds AI shopping answers.
It is the highest-leverage markup a merchant owns: price and stock appear directly in search results, and AI assistants rely on it when comparing products across stores.
Common failures are static values that drift from the live catalog, missing offers on variants, and review markup that violates guidelines. Template-level generation from catalog data avoids all three.
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