GEO & AI Search Glossary
SERP
SERP (Search Engine Results Page) is the page returned for a query — now a layered surface of AI answers, ads, shopping units, maps, videos and classic organic links.
Modern SERP strategy is about owning the right layer for each query type: AI Overview citations for informational, shopping and product grids for transactional, brand panels for navigational.
Tracking must therefore look beyond average position to which features you occupy — a #1 organic link below an AI answer is not the #1 of 2020.
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