GEO & AI Search Glossary
Online Store 2.0
Online Store 2.0 is Shopify's theme architecture that brought sections on every page, app blocks and metafield-driven content to standard themes.
It closed much of the gap that once forced merchants to headless: merchandisers compose pages visually while developers extend via blocks and metafields instead of forked templates.
A disciplined OS 2.0 build — section library, metafields as a content model, minimal app scripts — is the fastest route to a fast, editable, SEO-clean store.
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