GEO & AI Search Glossary
Headless Commerce
Headless commerce separates the storefront front end from the commerce back end, connecting them by APIs so each can evolve independently.
Teams choose it for performance ceilings, multi-surface experiences and design freedom beyond theme constraints — accepting in exchange real engineering ownership of the front end.
It is a trade, not an upgrade: for many merchants a well-built theme hits the same Core Web Vitals. Choose headless for genuine requirements, not fashion.
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