GEO & AI Search Glossary
AI Agent
An AI agent is software that pursues a goal autonomously — planning steps, using tools, browsing and transacting — rather than answering a single prompt.
In commerce, agents compress the funnel: one instruction ('find me the best robot vacuum under $400 and order it') replaces dozens of browsing sessions. The agent reads product data, reviews and policies at machine speed and returns a decision.
Brands adapt by being legible to agents — structured data, consistent entity facts, accessible checkout — and by measuring how assistants describe and recommend them.
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