GEO & AI Search Glossary
Zero-Click Search
Zero-click search describes queries resolved directly on the results page — via AI Overviews, featured snippets or knowledge panels — without the user clicking any result.
Industry studies put the majority of Google searches at zero-click, and AI answers push the share higher. The traffic that remains clicks disproportionately on cited, trusted sources — so presence inside the answer becomes the new ranking.
The response is not to abandon search but to restructure for it: win citations in the answer layer, own high-intent transactional queries that still click, and measure brand mentions alongside sessions.
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