What is MCP (Model Context Protocol)?

MCP (Model Context Protocol) is an open standard that lets AI assistants connect to external tools and data sources through a common interface, instead of bespoke integrations per model.

MCP (Model Context Protocol) — Definition & Guide

For commerce, MCP-style connectivity means an assistant can query live catalogs, inventory and order systems during a conversation — turning 'ask about a product' into 'check stock and complete the order'.

Merchants preparing for this expose clean APIs and product data now; the brands easiest for agents to query become the defaults agents recommend.

Related reading & services

Agent-Ready Product DataMake products readable by AI→Technical Development ServicesCustom apps, integrations and ongoing engineering support→AI AgentAn AI agent is software that pursues a goal autonomously — planning steps, using tools, browsing and transacting — rather than answering a single prompt.→Agentic CheckoutAgentic checkout lets an AI assistant complete a purchase for the user — assembling the cart, applying the buyer's saved details and paying — without the user visiting the storefront.→

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