GEO & AI Search Glossary
Internal Linking
Internal linking is how pages on your own site link to each other — the mechanism that distributes authority, defines topical structure and guides both crawlers and shoppers.
Links from strong pages pass equity to pages you want to rank; descriptive anchor text tells engines what the target is about. Orphan pages — with no internal links — rarely rank at all.
Systematic beats manual: related-content modules, breadcrumb trails and hub-and-spoke architecture create dense, consistent linking that scales with the catalog.
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