Agentic Commerce
Agentic commerce is shopping executed by AI agents on a user's behalf — comparing products, selecting options and completing checkout — rather than by the user browsing a storefront.
Protocols and programs from OpenAI, Google and payment networks are standardizing how agents discover products, read offers and pay. The storefront a human sees becomes one surface among several; machine-readable product data becomes the storefront agents see.
Readiness means clean product feeds, complete structured data, transparent pricing and shipping facts, and checkout flows agents can traverse — work that pays off in AI recommendations even before agent-initiated payments reach scale.
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