Free tool
ROAS & Break-Even Calculator
See your true return on ad spend, your break-even ROAS at your margin, and the profit your ads actually generate.
Break-even ROAS = 1 ÷ gross margin. Profit = revenue × margin − ad spend. Gross margin should exclude ad spend but include product, shipping and transaction costs.
Want the full picture?
These calculators answer one question each. An audit answers the ones that move revenue.
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