Shopify Plus vs Advanced Shopify
The $2,300 question — what Plus actually buys beyond Advanced, and the revenue line where it pays.
Advanced Shopify covers most scaling merchants. Plus adds checkout extensibility, B2B, automation and lower rates — the question is purely economic: at what volume do those pay for the fee gap?
| Dimension | Shopify Plus | Advanced Shopify |
|---|---|---|
| Pricing | From ~$2,300/mo (3-yr term) | $399/mo |
| Card rates | Lowest negotiated tier | Higher per-transaction |
| Checkout | Checkout Extensibility, Functions | Standard checkout |
| B2B | Native B2B suite | Workarounds via apps |
| Automation | Flow unlimited, LaunchPad | Flow limited |
| Support & orgs | Dedicated support, multi-store orgs | Standard support, single store |
The crossover is arithmetic: processing-fee savings plus checkout-conversion upside typically justify Plus in the low-seven-figure annual GMV range — earlier if B2B or international multi-store is on the roadmap. We model your exact numbers before recommending either.
Common questions
At what revenue does Shopify Plus pay for itself?
Commonly around $1–2M+ annual GMV from rate savings alone; checkout customization and B2B pull the threshold earlier. The calculation takes ten minutes with your real numbers.
Can I customize checkout on Advanced?
Only superficially. Checkout Extensibility — custom fields, functions, branded components — is Plus territory.
Do I need Plus for B2B?
For native price lists, company accounts and payment terms, yes; light wholesale can live on apps on Advanced.
Decided — or want help deciding?
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