Measurement & Attribution
What breaks in your reporting when the sale completes somewhere you do not control — and how to repair it.
2 · Every article we have published under this topic, newest first.
2026-10-31 Your Analytics Undercounts Agentic Orders: How to Fix It
When a purchase completes inside an AI assistant, your thank-you page is never loaded, so every event bound to it silently stops firing. Revenue is fine. Reporting is not. Here is the system-by-system repair, and why this is the first project rather than the last.
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2026-10-31 Google AI Mode and Gemini Checkout for Shopify Brands
Checkout powered by Shopify now runs inside Google Search AI Mode and the Gemini app. Your orders, customers and fulfilment are unaffected. Your measurement is not. Here is exactly what breaks, how to repair it, and the three cases where opting out is genuinely worth evaluating.
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