GEO & AI Search Glossary
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — Google's framework for judging whether content and its source deserve visibility.
It is not a direct ranking score but a lens applied through signals: author identity, first-hand evidence, citations to and from credible sources, and site-wide trust infrastructure.
AI engines inherit the same bias — they prefer corroborated, attributable sources. Investment in demonstrable expertise pays in both rankings and AI citations.
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